Last week, we got the chance to talk with apartment managers, leasing agents and other apartment professionals all about resident retention! We had over 60 people in attendance as I and Dan Vallaro described the importance of a culture of community in resident retention. We had some great discussions, and I brought our research which has profoundly impacted how we do Community Life on properties to increase resident retention.
Here's some of the links to that!
Statisfacts: Brand Management means neighbors and social opportunities are 2 most of the important influences in leasing and renewal
Developers Wary of the Cost of Amenities
Multifamily Insiders: Correlation between friends/retention
Case Study: Lincoln’s Commitment to 3rd Place
Also we want to thank the IAA for inviting us to teach about something that we are so passionate about. We had a great time, and if anyone would like follow-up information or to have coffee with us, feel free to get in touch.